Toblerone is changing. Short-changing. Following the announcement that bars of the Swiss chocolate are to get smaller - while prices for the consumer stay the same - we look at other much-loved bars now in reduced circumstances…
The uniquely shaped confection of milk chocolate, nougat, almonds and honey was created by Swiss chocolatier Theodor Tobler back in 1908. Some say the triangular shape of its pieces represent Switzerland’s Matterhorn mountain, others that it represents a formation made by dancers during a stage-show Theodor once saw at the Folies Bergère in Paris. Either way, the triangles would break off from each other into smaller, edible chunks. But now, Mondelez International, the company that has manufactured the chocolate since 1990, have announced their decision to space out the triangular chunks of chocolate more than before…in order to reduce the weight of the bars produced. The company said the move was down to a rise in the cost of ingredients. Now, the 400g bar will be 260g. And the 170g bar will be 150g. Even though the size of the packaging will be the same…and even though the cost of the bars will stay the same for the consumer.
In 2012, Cadbury’s relaunched its Dairy Milk bars with a new curved shape. The bars also shrank from 49g to 45g.
Terry’s Chocolate Orange
People have been eating Terry’s Chocolate Oranges at Christmas time ever since they came on the market in 1932. They were made by British confectioner Terry’s in York – until 1993 when they were taken over by Mondelez International, who’d taken over Toblerone three years before. Over the decades, the company have introduced many spin-offs. A dark chocolate version, a white chocolate version, versions with honeycomb and rice puffs and even, in 1979, a Terry’s Chocolate Lemon. But the biggest change of all came in May this year. The company announced the size of the oranges was being reduced from 175g to 157g…just in time for Christmas.
Like Terry’s Chocolate Oranges, there have been many variants on the Twix over the years. But in 2015, the standard size was reduced from 58g to 50g.
When Yorkie bars were first introduced by the York-based confectioner Rowntree in 1976 (yes, the city of York is how the bar got its name), they weighed 58g. Now they weigh 44g. Not a change anyone’s pleased with. But one thing the company has changed for the better, its ‘Not for girls’ slogan was dropped in 2011.
Have your say
Many companies claim the reduction in size is the result of the rising cost of ingredients. Do you think it’s fair to pass those costs onto the consumer? Would you rather a smaller chocolate bar for the same price, or would you be happier to pay a bit more for a bigger bar? Have your say in the comments below.