Sometimes the ads are the best thing on the telly. Here are 10 adverts guaranteed to make you cry. You'd have to have a heart of stone not to be moved by these!

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1. Heinz Ketchup

Ahh Little Russell Tovey there, leaving not a dry eye in the house.

 

2. Save The Children

A second a day.

 

3. Yellow Pages

Yeah, okay he should have googled it… but this was back in 1983!

 

4. Boots

There are plenty of Christmas tear-jerkers to choose from, but this one really hits home.

 

5. Oxo

Tragically, Linda died in 2014 making this advert even more poignant.

 

6. Cesar

https://www.youtube.com/watch?v=yu9sWjnJFHU

Not the salad… the dog food.

 

7. John Lewis

Not a Christmas one.

 

8. P&G

Mum’s are the best. Mum’s the word.

 

9. NHS Anti-smoking

Hard hitting anti-smoking ad.

 

10. Barnados

The ending is disarming.